Big Data is Your Data
Personal information is the most valuable
Information is power, especially in the information age. Behind the buzzword “big data” is your data. This tremendous amount of data didn’t magically appear out of thin air. After collecting enough information to fill a billion libraries, tech companies figured out that there was plenty of information that could be mined. It’s strange to think that nuggets of gold could be found in data, but it’s definitely a reality now.
Have you ever searched for something online and when you found it, the satisfaction made you feel like a million bucks? Analytical companies comb the internet for information too and they’re actually worth a billion bucks. Like gold mining outfits in the past, these modern companies and criminals are mean and ruthless. Your personal information is like gold to them. Keep your valuables tucked away by using a service like Wiperts to clean search engines and dusty old websites, otherwise your personal information will be taken advantage of sooner or later.
Same business, new owner
Some companies like Facebook simply asked people for their personal information and people mindlessly followed along. Mark Zuckerberg himself was astounded when people were willing to hand over treasure troves of personal information willingly. Stealing someone’s personal info and selling it is illegal, but when people hand it over in a gift basket, there’s money to be made legally. Telephone book companies were on their way out as Facebook was on its way in. It would be easy to say, “and the rest was history,” but that’s putting on blinders. The truth is, Facebook has been steadily building and compiling its personal information database at a scale criminal masterminds could only dream of.
In an era where telephone books still existed, Mark Zuckerberg had found a drastically more efficient way to rapidly collect names, addresses, and telephone numbers of thousands of college students. Think about it: Telephone book companies had to use every trick in the book to weasel personal information out of people so they could publish it right next to their expensive ad space.
Everyone hated telephone book companies because they didn’t hide their intentions – they wanted your personal information to make as much money as possible. Facebook does the exact same thing, but with fancier ad campaigns and far better tech than a telephone book. Other scrupulous websites also sell your information by simply displaying it online next to lucrative ads. Wiperts fights on your behalf to take down your personal information from the internet, keeping you clean and safe from criminals.
If your information is showing up on Google or Facebook publicly, then you should worry about identity theft and criminals. Maybe you’re posting vacation pictures and some thief who has figured out your home address decides to stop by for a big payday. If they’re spying on your personal information, then they know how many people are in your house and where you are based on your profile updates. Publicly advertising that your house is empty and ripe for criminal pickings is never a good idea. Save the vacation pictures for when you get home and then you can post them as you please. Otherwise, just set your privacy settings to friends only and breathe a little easier.
Your Facebook profile is valuable because they can sell your likes, browsing and search history, and who you know. Google profits by listing your Facebook profile next to a bunch of ads on its search results. There’s really no difference between this and telephone book companies. Furthermore, would it surprise anyone if Facebook or Google acquired all those dying telephone book companies for pennies on the dollar and then added all the personal info they could to their databases? It would make sense why those friend suggestions are so oddly accurate. Phonebooks are based on people within a certain radius. By buying these companies, Facebook and Google can have a better idea of who might know who. The world’s a small place after all.
It wouldn’t be such a far-fetched idea if Google resold the information obtained from telephone book companies to websites that list personal information. People want to find information using Google, but Google doesn’t want to be in the same business as telephone book companies. The solution? Resell the information to another website and let it do the hosting instead. After the responsibility has been shifted, Google can list the website as a search result and cash in on your personal information. Don’t let this happen to you, contact Wiperts and see what can be done.
Recently banner ads have become so haunting that people not only feel, but also know that they’re being spied on. Quick Google searches now turn into days of ridiculous advertising campaigns. Even if you’ve already bought the item, banner ads will linger around trying to get you to buy even more. It seems that all the major companies are in cahoots. Searching anything anywhere will now result in a multiplatform advertising blitz. Your phone, laptop, websites, apps, and anything that displays ads will suddenly show you something that you just looked up. It’s not a coincidence. Your data is being milked like a cash cow.
Personal information is the basis of most marketing operations. Companies and criminals alike rely on you to volunteer information, whether through a private form or a public forum, what you’re typing is worth something. Personal information may be only worth one or two pennies at the beginning, but as anyone knows, if you keep on multiplying pennies then you’ll end up with billions. This is how Facebook, Google, and many other companies made their fortunes. Once they have figured out who you are and what hardware you use, they can keep track of you until the end of time. Using a service like Wiperts can help throw them off your trail, especially if your personal information is in the public domain. Anything listed publicly on Google or Facebook can be monetized (by criminals).