Data Brokers: What Are They – How to Get Control of Your Name
Ah, data brokers, some of the most disliked people in the business world by those who covet their privacy! If you’ve ever read anything about these companies, then you realize the massive amount of information they keep on anyone with a file. Who has a file? Just about everyone. Even people who think they are “private” because they don’t have a Facebook or Instagram account are not living private lives at all. Data accumulation comes from many sources. Public data such as marriages, births, home sales, moves, credit reporting data, medical information, credit card companies, banks, forms, contests, emails, frequent shopper cards (like those used at supermarkets, pharmacies, and even big box stores) all track your data. So while you may not have a Facebook or Twitter account, someone somewhere is keeping track of your purchases, habits and data history in the world. If that upsets you, join the millions of people who feel the same way!
No one wants to feel that their entire life is being scanned and tracked by some huge conglomeration of nosy marketers and “brain pickers” but that’s how companies push their products and make more money. By tracking our habits and watching patterns in our behavior companies are able to predict what will influence us to spend money. Then then use that data to “pitch” their products to us in myriad ways. Think about the multitude of ads we’re all exposed to on a daily basis. Ads on TV, the radio, music apps, the internet, magazines, posted on walls and train stations and bus depots. Ads are everywhere, and they are all vying for your attention. How do advisers get you to respond to their ad over someone else’s? Enter the data brokers. These folks compile literal files on people and sell them to various companies. The companies then use the data to sell, influence, and predict behavior.
Not only is this data used for sales, this information is used in political campaigns to influence how you will vote based on what messages you are hearing. They are literally finding out what you want to hear and then telling you what you want to hear instead of telling the truth. We are putting people in office simply based on the manipulation of the masses based on data gathered over decades. We are no longer regular people, citizens with opinions of our own, humans who influence politicians and businesses; it is the other way around. We are the ones being persuaded, convinced, manipulated and controlled.
Many people are becoming angry with this sort of manipulation and are standing up for their rights. This often starts when someone finds out that data brokers have sold their every purchase, move, decision, and credit card purchase to the highest bidder. While it may not seem that you can do much to fight back, you actually can. By getting your information removed from the internet, you can start to manage your personal presence online. You can remove your name from the internet, you can remove your address from the internet and you can keep it offline with the right data removal service.
If you have questions about data removal, talk to the team at Wiperts.