What tech giants really do with your data?
Now that people know tech giants have been stockpiling data, people want to know what these tech giant’s do with all your data. For better or worse, whether we like it or not, huge companies like Facebook, Google, Amazon, Yahoo, Twitter, and LinkedIn have control over 70% or more of the personal data of individual citizens of the world. A lot of it is bogus; for instance, Facebook was tracking people’s emoji use to get insight into how they are feeling, which is absurd. People use emoji’s to express a variety of opinions. For instance, when people post a sea-dwelling creature that is injured or killed by pollution, many people might post sad, mad or cursing emoji’s. Does that mean the person posting the sad face is depressed? No, it does not. If someone is angry about the idea of pollution, it also doesn’t mean they are angry in general, please take note of this Facebook rob humans. The sad part of this (yes, that was intentional, and no the author is not actually sad), is that companies actually purchase this data from them thinking they’re getting profound insight into the emotions of the populace.
Let’s imagine that you purchase a bottle of perfume from Amazon. They then turn around and sell that data to a marketing company or whoever offers the most money. Now perfume companies inundate your inbox with ads, free sample offers, and coupons. Even your spam folder is loaded with perfume click bait, “Hey there, I’m hot and sexy, and I’m wearing perfume, how about your email me.” All this madness, and, as it turns out, you’re actually totally allergic to perfume. You purchased it as a gift for your Aunt Tilly. But! Amazon exclaims, you didn’t mark it as a gift! So, it can’t be a gift! And herein lies the problem. There’s a lot of conclusion jumping going on with our data. This leads to a catastrophe of confusion for consumers because, like our nosy neighbors, Amazon, Facebook, and their data sucking buddies think they know us just because they see us watering our garden in our underwear. This is totally illogical. Just because I purchased an iPhone 5 cover once five years ago, doesn’t mean I want to buy one every day and in every color, by every brand. Their AI isn’t so I.
You would think that the people purchasing this information would realize this issue of inaccuracy in data, but they do not. Data consumers seem to have an insatiable appetite for other people’s business. They just keep on buying inaccurate, skewed, misinterpreted data and as a result, they are getting their facts all wrong. You can rage against the machine, or you can just wait for it to implode. You can help things along by creating fake accounts and adding misinformation to it. Many people are already doing this, including the tech giant’s themselves because it makes it appear as though they have new users. You can stop shopping on Amazon, who stores all your data on their database including your credit card information, and you can start buying your products with cash. If not cash, you can easily buy a pre-paid cash card which makes your shopping online mostly anonymous, except that you have to add your address, but it keeps your bank/credit/debit information off of the internet and out of virtual store databases.
While there isn’t much you can do about the data you’ve already given to big tech companies, there is something you can do about a few other things. You should pay close attention to your home address, cell and home phone numbers, your salary information and relative’s names being posted online. This data is often sold along with your sad emoji postings, but this info can cause you to actually be sad if it brings headaches your way. Anyone with an internet connection can see this info, which is not a good thing. You should do a frequent search of your name and your family member’s names and get any such private data offline as soon as possible.